I am an EMCC certified coach, with 25+ years in senior business management, facilitating emotional intelligence & strengths-based leadership & team development programmes. 20+ years yoga and mindfulness teacher. I offer clients a unique, integrated and highly effective approach to creating more focus & energy, reducing stress and building healthy, sustainable habits that support their success.
I founded And Breathe Wellness to support individuals, busy executives, leaders and teams to perform at their best and stay resilient, inspired and connected in the face of life’s complex pressures and demands. My passion is to share the positive impact simple yet effective mindfulness, productivity and well-being habits can have on reducing stress and improving performance, supporting clients to enjoy greater success, balance, and fulfillment in their personal and professional lives.
I combine 25+ years experience in senior business development, marketing and L&D roles, designing, facilitating and coaching executives and teams in emotional intelligence & strengths-based performance development, with 20+ years teaching yoga and mindfulness. I offer clients a unique, integrated and highly practical and effective approach to creating more focus & energy, reducing stress and building healthy, sustainable habits that support their success.
I am an ICF and EMCC certified Personal, Leadership and Team coach, EMCC certified Mental Health & Wellness coach, certified EQi 2.0 and EQPC 6 Seconds Emotional Intelligence coach/trainer and Strengthscope coach. I am also a certified Yoga Therapist, Mindfulness Based Stress Reduction (MBSR) Teacher and Breathe-Body-Mind Teacher. I hold an MA in Business Studies, am a Graduate Member of the Marketing Institute of Ireland and Professional Member of the International Stress Management Association (ISMA) and Irish Institute of Training & Development (IITD).
I have undertaken additional professional training in: Resilience, Positive Psychology, Emotional Intelligence, Motivational Interviewing, Cognitive Behavioural Therapy (CBT), Non Violent Communication and Neuro-Linguistic Programming (NLP), which all influence my approach and commitment to providing professional, positive, client-centred coaching, experiential and results-focused training programmes and transformational wellbeing retreats.
Education
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Higher educationAs a Client Marketing Manager at IMS Marketing, I support B2B clients seeking to expand into new markets with effective ABM projects. With over 10 years of experience in digital marketing and coaching, I have the skills and knowledge to design, develop, and implement omnichannel GTM strategies that build awareness, drive engagement, and generate revenue for diverse industries, such as MedTech, manufacturing, SaaS, and e-commerce.
I am passionate about delivering outcomes and optimizing budgets for my clients, working in a fast-paced Agile environment and being their primary point of contact. I also leverage my credentials as a certified executive coach and an emotional intelligence practitioner to facilitate leadership development, team collaboration, and personal growth for myself and others. My mission is to empower B2B businesses to achieve their goals and grow their potential with digital marketing and coaching expertise.
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Work experienceClient Marketing Manager
IMS Marketing · Full time
May 2022 – until now · 2 years 8 months
RemoteRemote
As Client Account Manager I support B2B clients seeking to expand into new markets to implement effective ABM projects. Working with 6-10 key clients across diverse industries, such as MedTech, manufacturing, SaaS, and e-commerce, I am their agency primary point of contact, working closely with them to develop all facets of their digital marketing strategy, from conception to execution and optimization.Key responsibilities include:
- Working in a fast-paced Agile environment, professionally and efficiently managing client relationships, delivering outcomes and optimizing budgets.
- Designing, developing and implementing digital marketing strategies to achieve business outcomes, pipeline and revenue targets, determining which marketing mix best suits each clients’ objectives. Majority of projects include elements of brand development/positioning, website development, SEO, content marketing strategy, organic and paid digital campaigns, social media marketing, digital training and offline event/collateral support.
- Delivering comprehensive, sustainable and effective growth marketing plans for new lead and pipeline generation, inc. partner marketing, upselling and cross-selling to existing customers.
- Developing Account Based Marketing campaigns for suitable clients, focused on delivering high-impact ways to build relationships with new and existing accounts.
Collaborating with a wide team of web developers, SEO specialists, graphic designers, alongside external resources as required, to complete multiple client projects on time, and on budget.
Executive Wellness Coach
And Breathe Workplace Wellness · Self-employed
Jul 2020 to Jan 2023 · 2 years 7 months
IrelandIreland
CoachingMarketing Manager
Portwest · Full time
February 2021 until April 2022 · 1 year 3 months
IrelandIreland
• Developing and implementing a cohesive international B2B marketing strategy, identifying macro trends and opportunities for Portwest to drive revenue, deliver greater quality customer service and build the brand
• Developing a global digital marketing approach to focus on data-driven decision-making and efficient deployment of resources
• Implementing and measuring multiple marketing campaigns across EMEA, US and AU/NZ regions to increase revenue and generate leads, awareness and engagement with prospects, customers and key stakeholders
• Developing the digital, eCommerce and retail customer experience and promotional strategy for the Portwest B2B product portfolio (1,400 products, 32 countries).
• Generating/co-creating engaging and dynamic customer focused content for online/offline platforms in conjunction with the product and digital teams -
Professional courses
My articles
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