Justine Katherine Askew
Personal Development Coach
Atlanta, Georgia 30303
United Kingdom
Areas of specializations
Career Change
Career Development
Career Progression
Emotional Intelligence
Personal Development
Positive Psychology
Stress Management
Team building
Team performance
Time Management
Work-Life Balance
Not indicated


International Coaching Federation Accredited Coach and Mentor; I have always had a deep interest in human emotion, behaviour and potential, often coaching people within the teams that I previously managed. I truly love helping others gain greater self-awareness, challenge the norm and find the courage and empowerment to create a more fulfilling and purposeful life. This doesn’t necessarily have to be through major change. It could be about making a number of small tweaks resulting in a happier life and enhanced wellbeing.

As an ICF Associate Certified Coach, I have hundreds of hours experience with numerous clients through both one-to-one coaching and group sessions. Together with my previous experience as a people manager, I specialise in reframing negative mindset, identifying and challenging limiting beliefs and working with you to develop a plan of action to overcome barriers and achieve desired outcomes. This may relate to business, personal life or indeed both.

My signature coaching programme will be specifically tailored to meet your needs. Coaching is not about me telling you what to do but about establishing what’s right for you as an individual in your own personal circumstances.

Ultimately, if you’re willing to make the required changes, I will help you create a more fulfilling and purposeful life, in alignment with your true values.

I’ve done it myself and I’d like to help you make the changes you desire too, so come partner with me and let’s realise your vision!

My business really is my pleasure but when not coaching, you will find me walking in nature, listening to or reading business related content or studying to become a psychotherapeutic counsellor. If I’m taking a break, give me a hammock, a tranquil garden and plenty of sunshine (though I’ll likely still be listening to or reading something to do with human behaviour or personal development!).


“I have had 8 sessions with Justine and she has steered me through a really difficult decision and phase in my life with real compassion, warmth and ease.

She has also helped me change the way I deal with much smaller day-to-day issues which have plagued me for years––it has changed things hugely for me and I feel so much more at peace because of the work we did together.

She is a wonderful listener, patient, calm and she always made me smile. I cannot recommend Justine enough. It also amazed me how Life Coaching is so incredibly powerful – it seems to move you forward positively in a relatively short period of time…anyone would benefit from it!”

Natasha. Nutritional Therapist.


“Justine’s approach is one of openness, kindness and warmth. She creates a safe space within which you can explore all thoughts and scenarios. This is so important, especially when you find yourself addressing deep rooted beliefs that you’ve never had to explore before.

You can also expect to be challenged, but in a great way. Justine is adept in finding the perfect question to make you evaluate what you are thinking, yet this is done in a positively, supportive manner.

I am a big fan of verbalising streams of consciousness! But Justine was proficient at refining these down to the root of what was at hand.

The value I have had from coaching has been incredibly useful in helping me think about what the rest of my working life will look like.”

Julie. CRM Manager.


“I think Justine has a natural talent for coaching. She has incredible listening skills and is very good at asking questions that enable your own thinking and allow you to come up with solutions and actions you hadn’t perhaps previously considered.

When I talk to her, I feel like I’m in a safe space, with no judgement, and this is extremely important for me. ”

Francesca. Digital Sales Manager.

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